Freelance Remote Conf

FEB 24-26 2016



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FEB 24-26 2016 11:00-16:30 EDT

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Speakers

We've got the best of the best!

Marcus Blankenship

Marcus Blankenship


Brennan Dunn

Brennan Dunn


Matt Inglot

Matt Inglot


Marie Poulin

Marie Poulin


Kurt Elster

Kurt Elster


Kai Davis

Kai Davis


Jonathan Stark

Jonathan Stark


Curtis McHale

Curtis McHale


Reuven Lerner

Reuven Lerner


Philip Morgan

Philip Morgan


Mandy Moore

Mandy Moore


Mojca Marš

Mojca Marš


Kirk Bowman

Kirk Bowman


Charles Max Wood

Charles Max Wood


Charles Max Wood

Charles Max Wood


Schedule

February
24
12 - 4:30PM EST
February
25
12 - 4:30PM EST
February
26
12 - 4:30PM EST

The Smaller Your Focus, The Bigger It Is

Feb 24, 2016 11:00 AM EST

If you are struggling with how to get more clients, you will want to attend this talk. If you do not see a clear path from where you are today to rates above $200/hour, you need to attend this talk. I’ll explain how narrowing your focus leads directly to more demand for your services, and provide several implementation “recipes” you can copy and apply to your business.

About The Speaker

Philip Morgan
Philip Morgan

Philip Morgan helps software development shops generate and close more leads. Unlike other marketers, he uses hyper-specific positioning, education-based content marketing, and marketing automation to make that happen. He’s also the author of The Positioning Manual for Technical Firms and The Positioning Strategy Guide.


How To Measure Your Value

Feb 24, 2016 12:00 PM EST

One impediment to charging more is imposter syndrome — the feeling of "I'm not worth it." The easiest way to overcome this is to understand exactly what value you deliver to your clients, and how the work you do affects their bottom lines. In this talk, I'll detail the system I use with all of my clients. You'll learn how I figure out what the pain behind a client project is, what will happen (financially) if it's not solved, and what impact this project will have on their business. Once you're able to quantify the value you bring to your clients, you'll be able to price on that value or anchor a higher-than-market rate against that.

About The Speaker

Brennan Dunn
Brennan Dunn

Brennan Dunn is the founder of Double Your Freelancing and helps teach freelancers and consultants how to earn more money and work with better clients. He’s the creator of Double Your Freelancing Rate and Double Your Freelancing Clients, and the founder of Planscope. His free pricing course, Charge What You’re Worth, has helped thousands of freelancers and consultants charge what they’re worth.


Podcasting for Freelancers

Feb 24, 2016 1:00 PM EST

This talk will walk you through the basics you need to know to get started freelancing. We go over the basics of why you'd go freelance, how to find clients, how to balance work and life, and the essentials of owning your own business.

About The Speaker

Charles Max Wood
Charles Max Wood

Charles Max Wood hosts 5 podcasts about programming including The Freelancers' Show on Devchat.tv. He's been running his own business since September 2010 and started podcasting in 2008. He typically writes code in Ruby and JavaScript and has been picking up mobile development. Chuck is a Real Salt Lake soccer fan, podcast enthusiast, and frequent conference speaker. He lives in Utah with his wife, Heather, and their 5 children.


Managing Contractors for Fun and Profit

Feb 24, 2016 2:30 PM EST

Hiring and Manging sub-contractors is one of the hardest things that freelancers need to do. It puts us squarely in the "boss" chair, where we're least comfortable. Learn the 5 keys for choosing and managing sub-contractors better: 1. Hiring for more than skills 2. Setting expectations 3. Correcting course early on 4. Communication and accountability 5. When it doesn't work out

About The Speaker

Marcus Blankenship
Marcus Blankenship

Marcus Blankenship is a management consultant, author and coach. He focuses on helping people make the difficult transition from Maker to Manager.


Is technical training a good niche for you?

Feb 24, 2016 3:30 PM EST

Have you ever given a presentation to your local user group, or at a conference? If you get a rush from presenting to a group, sharing your knowledge with others, and knowing that you have helped to make other people more productive and informed -- then you might want to consider entering the technical training market. Nearly every high-tech company, from the smallest startups to the largest companies, has a budget for training. Companies offer such training because it makes their developers more effective -- which makes the company more efficient, and thus profitable. Good trainers are always in demand, especially for the hottest new technologies. Training pays well, is relatively easy to sell, and offers lots of opportunities for upselling additional courses. And best of all, there are none of the debates over deadlines and scheduling that are so common in the software industry. In this talk, I'll present the current state of technical training, some reasons for you to consider becoming a trainer, pitfalls that you might want to avoid -- and how you can start to approach your first clients.

About The Speaker

Reuven Lerner
Reuven Lerner

Reuven M. Lerner has been a freelance software consultant for more than 20 years. In recent years, he has focused on training companies in Python, Git, PostgreSQL, and Ruby for such companies as Apple, Cisco, EMC, HP, and VMWare. Reuven is a columnist for Linux Journal, a panelist on the Freelancers Show, and the curator of DailyTechVideo.com. Reuven lives in Modi'in Israel with his wife and three children.


The Scramble: What to do when you have no prospects, no work, and no idea where to go next

Feb 25, 2016 11:00 AM EST

We all know that in order to find that next job, you need to be consistently marketing. We hear a lot about productized consulting, email lists, and other techniques for finding that next job. Most of those approaches work if you're set up for a longer sales cycle where you can build trust and schedule your start date. But what if you haven't done any of that? Or you're still tweaking your marketing because it hasn't been working? There are people out there who will likely hire you that you probably hadn't thought of. We'll discuss who they are and how to approach them to start getting paid quickly and fill that pipeline, even if it's only for a few weeks while you get the rest of your pipeline working again.

About The Speaker

Charles Max Wood
Charles Max Wood

Charles Max Wood hosts 5 podcasts about programming including The Freelancers' Show on Devchat.tv. He's been running his own business since September 2010 and started podcasting in 2008. He typically writes code in Ruby and JavaScript and has been picking up mobile development. Chuck is a Real Salt Lake soccer fan, podcast enthusiast, and frequent conference speaker. He lives in Utah with his wife, Heather, and their 5 children.


The Path to Value Pricing

Feb 25, 2016 12:00 PM EST

If you’re like most freelancers, you bill yourself out on an hourly basis. This is a terrible practice and is bad for everyone involved. It holds your business back, damages your client relationships, and prevents you from doing your best work. In this talk, Jonathan will explain why these things are true, he’ll describe an alternative method called value pricing, and will give you a few ways to transition your business from hourly billing to value pricing. In this talk, you’ll learn: * How hourly billing limits the growth of your business * How hourly billing damages your relationships with clients * How value pricing works * How value pricing differs from hourly billing * How value pricing differs from fixed bids * How to transition from hourly billing to value pricing

About The Speaker

Jonathan Stark
Jonathan Stark

Jonathan Stark is a mobile consultant who built a six figure solo practice by ditching hourly billing for value-based fees. He has almost a decade of real-world experience successfully applying value-based theories to software development projects. With his coaching program, he teaches freelancers, solo consultants, and boutique firm owners how to do the same.


How to Increase the Value of Your Existing Clients by 7x or More

Feb 25, 2016 1:00 PM EST

Tired of constantly searching for and selling to new clients? It's easier and vastly more profitable to keep being hired by your existing clients instead... yet most freelancers completely miss this opportunity. After years of missing this myself, I learned how to repeatedly turn $15,000 initial projects into $100,000+ in development work. You will learn how to identify clients with this type of potential, the exact process for constantly receiving more work from these clients, and real world examples from my agency.

About The Speaker

Matt Inglot
Matt Inglot

Matt Inglot has operated a web agency for over 10 years, where he helps his clients get more sales and leads online. Matt is also the author and podcast host behind http://FreelanceTransformation.com where he helps fellow consultants to earn more, work for clients that they love, and build their ideal lifestyle.


Social media 101: 5 reasons why you’re not making more money (and how to fix that)

Feb 25, 2016 2:30 PM EST

Your ‘social media strategy’ consists of three simple steps: Open Twitter, write something, see what happens. Usually, nothing happens, right? There is a better way of doing things. What if someone told you there’s a way to earn more money, get more clients and generate more leads with a few simple tweaks on how you do things on social media? Mojca will show you the things you’re doing wrong on social media and will lead you through the process of eliminating those mistakes and supercharging your strategy instead. Want even more? She will take it to the next level and teach you how to take the next step and start advertising on Facebook. You’ll leave with a strategy that made her clients generate over 300% ROI. How does that sound?

About The Speaker

Mojca Marš
Mojca Marš

Mojca is a social media consultant who founded her consultancy Super Spicy Media after losing a job at an advertising agency. Her work focuses on helping clients manage their social media profiles so they can devote their time to other aspects of their businesses. She’s been teaching freelancers, consultants and business owners on how to generate more leads and create more profits with a pinpoint strategy that helps her clients increase revenue by at least 30%. Mojca recently published a new book called Facebook Ads Manual: Everything You Need To Know To Get Started. Want to finally get your social media in order and generate more leads for yourself? Sign up for her free crash course at http://superspicymedia.com/fbads.


No Proposal For You: Asking the Right Questions of Prospects

Feb 25, 2016 3:30 PM EST

Most freelancers just take work as it comes. Someone reaches out to them with a 'dear designer' or 'dear developer' email which sort of maybe sketches out some work that money would be exchanged for. In the heat of excitement they send off a proposal which doesn't win the work. Curtis will walk you through how to define your ideal client and what questions you need to ask them so you can write a proposal that's going to win work.

About The Speaker

Curtis McHale
Curtis McHale

Curtis McHale is an eCommerce and Membership site developer. He turned his solo business in to a 6 figure business by specializing and only taking clients that fit his long term goals. His writing is published in many places like Huffington Post, Addicted2Success, and Lifehack.org as well as on his own site where he offers coaching services for consultants.


4 Steps to Stop Billing and Start Pricing

Feb 26, 2016 11:00 AM EST

The most important change required to take your software business to the next level is to stop billing. Billing is anytime you send the customer an invoice after the work is done and pray he pays it without question. The opposite of billing is pricing. You determine the scope of work and price in advance so the customer can make an informed buying decision. So how do you start pricing? This session will teach you the 4 steps necessary to transition from billing to pricing, create true ROI for your customer and higher profit for your business.

About The Speaker

Kirk Bowman
Kirk Bowman

Kirk Bowman is the founder of Art of Value, a value pricing consultancy in Dallas, Texas, and a practicing fellow at VeraSage. He is the host of the Art of Value Show, a weekly podcast dedicated to exploring the business model of value pricing in professional services. In 2009, Kirk switched MightyData, his software company, from hourly billing to value pricing. Revenue increased by 56% the first year and 79% the next. After experiencing the impact first hand, he started focusing on helping professionals and entrepreneurs make the same transformation. Through the Art of Value Show, Kirk has interviewed thought leaders and freelancing consultants including Johnathan Stark, Kai Davis, Brennan Dunn, Philip Morgan and Curtis McHale. In addition, he has interviewed international pricing experts Ron Baker, Tim Williams, Rags Srinivasan and Kevin Mitchell. As a speaker, Kirk has presented to lawyers, accountants, creative professionals, marketers, and software developers. His recent sessions include the FileMaker Developer Conference, Pause On Error, VeraSage Symposium, Amplify Summit and WordCamp. He is currently writing his first book on pricing, which will be published in late 2016. Kirk believes change for a professional firm requires three core components: theory, strategy and tactics. Through his consulting, courses and live events he helps professionals and their firms understand the theory, develop the strategy, and implement the tactics to increase the top line and maximize the bottom line. His website is www.artofvalue.com and you can find him on Twitter at @artofvalue.


Delegation and Why You Need to Hire a Virtual Assistant

Feb 26, 2016 12:00 PM EST

Your time equals money. Don’t spend time on pesky administrative tasks that you could easily have someone else do for you. Hiring an assistant to do the little things that keep you from doing what you really love is the key to success. In this talk, I will show you how hiring a virtual assistant is an investment; not an expense. I will tell you how to find a loyal virtual assistant who makes sh*t happen without micromanagement. And finally, I will give you ideas of things to start delegating to someone else to free up more of your time.

About The Speaker

Mandy Moore
Mandy Moore

Mandy Moore went from a waitressing single mom to entrepreneur in less than a year. She is the owner of DevReps which is a virtual assistance agency specializing in assisting those in the software development community. She is an audio production expert and runs many popular podcasts such as JavaScript Jabber, Ruby Rogues, The Elixir Fountain, and The Freelancers’ Show. She is also a screencast editor for EmberScreencasts. Besides being a goofball mom of a 6-year-old little girl, she enjoys reading a lot, drinking wine, and binge watching TV shows on Netflix with her cats. Find her over at devreps.com or on Twitter @therubyrep.


What I Learned Growing a Podcast from 0 to 27k Downloads... Without Ever Listening to a Podcast

Feb 26, 2016 1:00 PM EST

Want to fill your sales pipeline with your ideal clients all because you talked publicly to interesting people? That's the promise of podcasting, and it's absolutely real. I know because I started a successful podcast... all without ever listening to a podcast. As a result, I've become a minor celebrity within my niche, and you can too.

About The Speaker

Kurt Elster
Kurt Elster

Kurt Elster, MBA is a Senior Ecommerce Consultant who helps Shopify store owners uncover hidden profits in their websites. He's also an Agency Owner, Podcast Host, Author, and Speaker. More info: http://kurtelster.com/press/


Think big, plan small: how smaller client engagements can be a strategic advantage

Feb 26, 2016 2:30 PM EST

Freelancers (and their clients) often bite off more than they can chew when launching websites, applications, and products, but starting small can be a huge strategic advantage. From project discoveries and strategic roadmaps, to "minimum viable experiences” and launch planning, helping your clients break their big ideas up into smaller projects helps you reduce risk, develop stronger relationships, and get more pro-active with your sales pipeline. Thinking big while planning small leads to higher payouts down the road; train your clients to think iteratively, and you’ll build a trusted partnership for years to come.

About The Speaker

Marie Poulin
Marie Poulin

Marie Poulin is a designer and digital strategist who helps small business owners plan, create, launch and market their digital products and programs. She is the founder of Digital Strategy School where she helps designers transition into strategists by creating more value for their clients, and integrating strategy into their workflow. She is also the co-founder of Oki Doki, a company she runs with her partner Ben where they provide consulting and technology services to help entrepreneurs bring their online programs to life.


Your Website Is Your Best Sales Person — So Why Is It Scaring Away Clients With These Simple Problems?

Feb 26, 2016 3:30 PM EST

When a prospect or lead shows up at your website, your website is your number one sales person. Your website is there to answer questions, qualify visitors, and move the right people — your best buyers — forward in the sales process. But what if your website is asleep on the job? Blowing off customers Forgetting critical information? Making you look bad? In this talk, you'll learn the three fundamental concepts that form the bedrock of your website. And we'll review the top ten most common mistakes that your website may be making right now and give detailed instructions on how to fix these mistakes. At the end of this talk, you'll come away with three things: 1. A strategy for turning your website into your best sales person 2. A clear understanding of the biggest mistakes your website might be making right now 3. The specific steps to take to optimize your website and ensure that it's working as your best sales person

About The Speaker

Kai Davis
Kai Davis

Do you want more clients? It's easier than you think. By focusing on the 'best buyers' you want to attract, the systems you use to market your business, and how you capture, convert, and sell to these dream customers, you can charge more, more often, and to more people. Kai is a Business Development Coach for Freelancers and Consultants. He helps independent freelancers and consultants, like you, refine their business, attract more clients, and make more sales. Kai is also an Outreach Consultant and Virtual CMO, working with small and medium-sized bootstrapped businesses to help them build relationships through outreach marketing. You can read more about Kai at KaiDavis.com or DoubleYourAudience.com and read his books at TheTrafficManual.com and OutreachBlueprint.com.


Sign Up Now!

You need to keep learning. One of the most rewarding ways to do that is by attending conferences. Unfortunately, sometimes it's difficult to make it to a conference due to travel costs, the price of the conference ticket, or your ability to take time off.

So, record your favorite primetime TV shows, put on your bunny slippers, and join us for some great Freelancing content.

Or, grab a Users' Group ticket, get a company to provide a projector and pizza, and learn more Freelancing with your closest code buddies.

Freelance Remote Conf is a great way to learn from the brightest minds in Freelancing while minimizing these issues. The main benefits of Freelance Remote Conf are:

  • Speakers
  • No travel.
  • Low Cost.
  • Watch Anywhere.
  • Users' Group Friendly.

Single Attendee Registration

  • Regular: $200 per attendee through February 24, 2016

Includes access to:

  • Live sessions of Freelance Remote Conf.
  • Conference discussion forums and chat rooms.
  • Early access to conference recordings after the conference.

User Group Registration

  • Regular: $2,000 per attendee through February 24, 2016

Includes access to:

  • Live sessions of Freelance Remote Conf to one location at a time.
  • Discussion forum.
  • Early recordings access.
  • Includes Chat Room access on the streaming page for support, Q&A, etc.

You can:

  • Give the invitations away or assign them to specific users. We think they'd make great door prizes.
  • Change venues throughout the conference, but may only stream to one location at a time per group registration you purchase.

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